ADAPTING TO TARGET MARKETS

A marketing message must reach its target audience. Otherwise, it has no impact and its return on investment is disappointing. So, when it comes to selling in a foreign country, it should not be assumed that the target, a priori identical to that of the country of origin, will be sensitive to the same thing. And this is where localisation is key ! After translation, localisation adds power to your content, as it allows it to be adapted to the culture and codes of the market to be conquered. For a website, this is even more important if the content includes references, customer testimonials, expert interviews, etc. These are all influencers whose voices do not necessarily resonate in the same way from one country to another. The regionalisation of your documents is a precise task that is best left to a localisation expert.